Astrologer Visual Identity
Context
“Astrology with Ames” is a queer traditional astrologer practice that gives “celestial guidance with heart, know-how, and a dash of levity”.
Problem
Creating something personal without relying on the same celestial symbols, vintage type and predictable “witchy” aesthetic… but still giving “astrology”.
Goal
Build a bold, highly customized identity that reflects Ames’ approach while giving them a consistent, easy-to-use system for showing up across platforms (instagram, Substack, business website, and whatever comes next!)
Visual System
A complete identity built around expressive logotypes and a custom winged-boot mark inspired by Mercury and Hermes. Original doodles, tactile textures, a vibrant color palette and flexible social and website templates create a distinctive visual world—packaged as a reusable toolkit Ames could confidently carry forward. How they put it in action
