Emmy Lou’s
Context
Emmy Lou’s is a neighborhood wine bar built around approachability, personality, and a more inclusive take on wine culture.
Problem
Wine branding often feels either overly traditional or trend-driven—creating barriers for people who don’t already feel “in the know.”
Goal
Create a vibrant, distinctive identity that feels welcoming and playful while maintaining a sense of quality and intention.
Visual System
A colorful identity inspired by light passing through wine bottles, paired with hand-drawn typography and a playful mascot, Pino—creating a flexible system that carries across menus, social, and merch without feeling generic or over designed.
