Marina’s Tapas — Brand Expansion

Context
Marina’s Tapas is a Spanish-inspired restaurant at Optimist Hall by Chef Andres Kaifer, known for bold flavors, small plates, and standout desserts. I was brought in to extend the brand beyond its initial logo into a cohesive, scalable visual system.

Problem
The brand had a foundation but lacked a fully developed visual system—making it difficult to maintain consistency across promotions, collaborations, and ongoing marketing needs.

Goal
Build out a flexible identity system that reflects the energy and richness of the food while supporting frequent, high-impact promotional content.

Approach
Expanded the brand into a cohesive visual system and applied it across a series of collaborative campaign materials.

• Developed an extended color palette inspired by bold, vibrant flavors

• Established typography and layout systems for consistency

• Designed 7+ event and collaboration promotions

• Created a flexible framework to support ongoing marketing needs