Context
Last Minute Club is a booking platform built around spontaneity—connecting people to last-minute openings for self-care and services.
Problem
Most booking platforms feel transactional and rigid, lacking personality and urgency—especially for last-minute decisions.
Goal
Develop a scalable brand system with reusable, illustrated assets that empower the client to create and maintain content independently.
Last Minute Club — Brand Identity
Approach
Translated a vintage-inspired direction into a flexible, fast-moving brand system.
Sourced imagery and Illustrated core assets for consistency
Built templates for rapid updates
Designed for clarity, urgency, and ease of use
