Context
Charlotte’s only medical respite, providing short-term housing and care for individuals experiencing homelessness after hospital discharge.

Problem
An inconsistent, outdated brand made it difficult to communicate services with clarity and trust.

Goal
Create a cohesive, accessible identity that reflects care and dignity while working across all touchpoints.

Approach
Built a flexible visual system and applied it across key materials.

• Logo, typography, and color palette

• Custom icon system

• Brochure, signage, and social applications

• Templates for ongoing use